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Platinumlist
The Middle East's leading ticketing platform
Events Services | Dubai | 51-200 employees
Client
Platinumlist
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Explore the website
Task
Hire a Senior Product Designer with a strong portfolio and background in CIS significant product company
Challenges
- The founder had a strong preference for candidates coming from specific product companies such as Yandex, Avito, Lamoda, and Sber]
- The role required a strong UX/UI portfolio, solid product thinking, and a visual style aligned with Platinumlist
- The available budget was below the typical compensation level for senior product designers in the UAE
- The combination of seniority, company background, portfolio quality, and budget created a limited candidate pool
Process
1. Search strategy
2. Multi-channel sourcing
3. Targeted company mapping
4. Portfolio-driven evaluation
5. Stakeholder management and calibration
- Identified that the budget was not competitive for the UAE market
- Refocused the search on CIS-region candidates (Russia, Belarus, Ukraine, Kazakhstan) working remotely
- Expanded search globally while prioritizing cost-efficient talent pools
2. Multi-channel sourcing
- Conducted active sourcing on LinkedIn (passive candidates outreach)
- Used HeadHunter (Russia) for targeted job promotion
- Leveraged personal and professional network/referrals (including startup and marketing communities)
- Sourced designers via Behance and Dribbble to assess both skills and visual quality
3. Targeted company mapping
- Built a shortlist of top product companies known for strong design talent (e.g., Yandex, Avito)
- Focused sourcing efforts on candidates from these ecosystems
- Balanced founder expectations with realistic compensation constraints
4. Portfolio-driven evaluation
- Assessed candidates based on UX/UI quality and product thinking
- Ensured visual style alignment with Platinumlist’s platform
- Pre-screened candidates to match founder expectations before final stage
5. Stakeholder management and calibration
- Managed expectations regarding market, salary, and candidate availability
- Calibrated search based on founder feedback during final interview stages
- Ensured only highly relevant, pre-qualified candidates reached the final decision stage
Our results
- 4 weeksfrom search kickoff to closed role85%+fit with the target profileCandidate with a strong product thinkingSenior Product Designer with a strong portfolio, solid product thinking, and experience in one of the target CIS product companies.Focused shorlista small pool of carefully selected candidates matching both industry experience and role requirementsClientTaskXYZChallenges
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