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Plex
A licensed partner for virtual asset services
Financial Services | Georgia | 11-50
Client
Task
To hire a Chief Marketing Officer (CMO) to lead the transition from outsourced marketing to an internal function and build a team from scratch.
Challenges
- No clear evaluation framework for candidates at the start
- Limited talent pool within Georgia-based crypto professionals
- Mid-level salary range, not competitive with global crypto markets (EU, UAE, US)
Process
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Our results
- CMO hired within 3 weeks
- Successfully placed a senior marketing leader with strong management background
- Adapted hiring strategy led to selection of a candidate outside crypto, but with highly relevant skills and strong motivation to enter the industry
- Candidate successfully transitioned into the role and met business expectations
- 3 weeksFrom search kickoff to closed roleAdapting hiring strategy to the marketExpanded beyond crypto-specific talent, prioritizing strong marketing leaders with transferable skills and crypto motivationStructured Hard Skills AssessmentIntroduced a test assignment developed by an external CMO providing an independent and structured evaluation of candidates’ hard skills4 hoursTotal founder time invested in candidate interviewsClientTaskXYZChallenges
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Our resultsXYZ- NumbersDescriptionNumbersDescriptionNumbersDescriptionNumbersDescription
Schedule a call with our team
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