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John Dory
A global expert in the import of premium seafood
Food and Beverage Services | Dubai | 200-500 employees
Client
John Dory
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Task
Hire a Chief Marketing Officer
Challenges
- No clear candidate profile at the start
- Strict but evolving expectations from founders
- Limited number of qualified candidates on the market
- Most suitable candidates were not actively looking for a job
- Low employer visibility and limited public presence
Process
1. Role calibration
2. Market research
3. Sourcing strategy
4. Candidate evaluation
5. Stakeholder management
- Conducted intake sessions with founders
- Refined and adjusted the candidate profile throughout the process
2. Market research
- Analyzed available talent pool
- Conducted salary benchmarking to align expectations with market reality
3. Sourcing strategy
- Used LinkedIn and direct search
- Focused on passive candidates
- Leveraged referrals and marketing networks
4. Candidate evaluation
- Organized technical screening with an external CMO-level expert
- Assessed both hard and soft skills
- Ensured only highly relevant, well-matched candidates were advanced to final stages
5. Stakeholder management
- Supported founders with insights on market, candidates, and expectations
- Ensured alignment between candidate motivation and company vision
Our results
- CMO hired within 1 month
- Candidate with experience in a multinational company with well-established marketing processes, relevant to John Dory’s business needs
- Strong alignment with business goals confirmed through technical and cultural interviews
- Successfully engaged and hired a passive candidate
- Delivered a highly curated shortlist, presenting only top-tier candidates, all of whom progressed to final-stage consideration
- 1 monthFrom search kickoff to closed roleMultinational company backgroundThe candidate was hunted from a big international companyStrong hard skillsThe applicant finished the assessment task, allowing us to confirm his robust technical abilities in marketing management3 hoursDuration that cofounders have invested in searching for an exceptional marketing expert in the industryClientTaskXYZChallenges
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