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PR Hub, PR agency
Hiring a PR Manager in Dubai:
from unclear brief to closed role in 3 weeks
from unclear brief to closed role in 3 weeks
Client
PR Hub — a PR agency with a distributed team (primarily Russian-speaking, fully remote at the time), expanding into the UAE market.
Explore the website
Explore the website
Task
Hire a PR Manager in Dubai to support a local market entry
Challenges
- No clear candidate profile at the start
- Misalignment between expectations (targeting top-tier candidates) and initial salary range
- Highly competitive market, where most relevant candidates were already employed by leading agencies with significantly higher compensation
Process
1. Role definition & market alignment
2. Market research & salary benchmarking
- Worked closely with stakeholders to clarify and refine the candidate profile
- Identified gaps between expectations and actual market conditions
2. Market research & salary benchmarking
- Conducted analysis of the UAE PR talent market
- Actively engaged with a large number of relevant market candidates, gathering real-time insights on compensation expectations
- Used this data to validate and adjust the salary range, aligning it with market benchmarks
- Supported the client in revising the offer to attract top-tier talent
Our results
Despite a vague brief and a challenging market, we delivered results that exceeded the client's initial expectations.
- 3 weeksfrom search kickoff to closed role
- 90%+fit with the target profile - achieved after realigning the compensation strategy to market benchmarks
- Local expertisea candidate with proven UAE market experience and established media connections in Dubai
- Focused shortlistonly relevant candidates - matched to both role requirements and market realities
PR Hub, PR agency
Hiring a PR Manager in Dubai:
from unclear brief to closed role in 3 weeks
from unclear brief to closed role in 3 weeks
Client
PR Hub — a PR agency with a distributed team (primarily Russian-speaking, fully remote at the time), expanding into the UAE market.
Explore the website
Explore the website
Task
Hire a PR Manager in Dubai to support a local market entry
Challenges
- No clear candidate profile at the start
- Misalignment between expectations (targeting top-tier candidates) and initial salary range
- Highly competitive market, where most relevant candidates were already employed by leading agencies with significantly higher compensation
Process
1. Role definition & market alignment
2. Market research & salary benchmarking
- Worked closely with stakeholders to clarify and refine the candidate profile
- Identified gaps between expectations and actual market conditions
2. Market research & salary benchmarking
- Conducted analysis of the UAE PR talent market
- Actively engaged with a large number of relevant market candidates, gathering real-time insights on compensation expectations
- Used this data to validate and adjust the salary range, aligning it with market benchmarks
- Supported the client in revising the offer to attract top-tier talent
Our results
Despite a vague brief and a challenging market, we delivered results that exceeded the client's initial expectations.
