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PR Hub
A Dubai-based PR agency with a global approach.
Public Relations and Communications Services | Dubai | 11-50 employees
Client
PR Hub — a PR agency with a distributed team (primarily Russian-speaking, fully remote at the time), expanding into the UAE market.
Explore the website
Explore the website
Task
Hire a PR Manager in Dubai to support a local market entry
Challenges
- Misalignment between expectations (targeting top-tier candidates) and initial salary range
- Highly competitive market, where most relevant candidates were already employed by leading agencies with significantly higher compensation
Process
1. Role definition & market alignment
2. Market research & salary benchmarking
3. Sourcing strategy
4. Candidate evaluation
5. Stakeholder management
- Worked closely with stakeholders to clarify and refine the candidate profile
- Identified gaps between expectations and actual market conditions
2. Market research & salary benchmarking
- Conducted analysis of the UAE PR talent market
- Actively engaged with a large number of relevant market candidates, gathering real-time insights on compensation expectations
- Used this data to validate and adjust the salary range, aligning it with market benchmarks
- Supported the client in revising the offer to attract top-tier talent
3. Sourcing strategy
- Targeted top-tier PR professionals in Dubai
- Focused on candidates with proven local media relationships
- Leveraged LinkedIn, industry networking, and direct outreach
4. Candidate evaluation
- Assessed both market expertise and network strength
- Validated experience with local media and PR campaigns
- Ensured strong alignment with business expansion goals
5. Stakeholder management
- Guided the client through market realities and hiring constraints
- Continuously calibrated the search strategy based on feedback and insights
Our results
- 3 weeksfrom search kickoff to closed role90%+fit with the target profile - achieved after realigning the compensation strategy to market benchmarksLocal
expertisea candidate with proven UAE market experience and established media connections in DubaiFocused shortlistonly relevant candidates - matched to both role requirements and market realitiesClientPR Hub — a PR agency with a distributed team (primarily Russian-speaking, fully remote at the time), expanding into the UAE market.
Explore the websiteTaskHire a PR Manager in Dubai to support a local market entryChallenges- No clear candidate profile at the start
- Misalignment between expectations (targeting top-tier candidates) and initial salary range
- Highly competitive market, where most relevant candidates were already employed by leading agencies with significantly higher compensation
Process1. Role definition & market alignment- Worked closely with stakeholders to clarify and refine the candidate profile
- Identified gaps between expectations and actual market conditions
2. Market research & salary benchmarking- Conducted analysis of the UAE PR talent market
- Actively engaged with a large number of relevant market candidates, gathering real-time insights on compensation expectations
- Used this data to validate and adjust the salary range, aligning it with market benchmarks
- Supported the client in revising the offer to attract top-tier talent
Our resultsDespite a vague brief and a challenging market, we delivered results that exceeded the client's initial expectations.- 3 weeksfrom search kickoff to closed role90%+fit with the target profile - achieved after realigning the compensation strategy to market benchmarksLocal expertisea candidate with proven UAE market experience and established media connections in DubaiFocused shortlistonly relevant candidates - matched to both role requirements and market realities
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